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The Fundamentals of Branding, book, ebook, e-book, PDF, Adobe, download, free, library, online

The Fundamentals of Branding
Melissa Davis

Business

Year | 2009

File Type | PDF

File Size | 11.7MB

Pages | 186

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About This Book:

The Fundamentals of Branding offers an overview of the foundations for building, developing and maintaining brands. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. It is also a discipline that is rapidly evolving, affected by technological advancements and a constantly shifting social context. This title is designed to give readers a broad understanding of the stages and methodologies adopted in the brand development process.

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