Title

Author

To view this PDF file best in your PC we recommend Sumatra Reader

 By: Melissa Davis

The Fundamentals of Branding
Melissa Davis

11.7MB

Format: PDF  |   Year: 2009   |   Business

The Fundamentals of Branding offers an overview of the foundations for building, developing and maintaining brands. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. It is also a discipline that is rapidly evolving, affected by technological advancements and a constantly shifting social context. This title is designed to give readers a broad understanding of the stages and methodologies adopted in the brand development process.

Similar Books

Rockstar Personal Branding By: Skellie

Business

. PDF

Rockstar Personal Branding
Skellie

Download
Brands and Branding By: Rita Clifton, John Simmons

Business

. PDF

Brands and Branding
Rita Clifton, John Simmons

Download
Sonic Branding By: Daniel M. Jackson, Paul Fulberg

Business

DEAD

Sonic Branding
An Introduction

Daniel M. Jackson, Paul Fulberg

Download
Luxury Fashion Branding By: Uche Okonkwo

Business

. PDF

Luxury Fashion Branding
Trends, Tactics, Techniques

Uche Okonkwo

Download
Perspectives on Branding By: Jason I. Miletsky, Genevieve L. Smith

Business

. PDF

Perspectives on Branding
The Agency Perspective

Jason I. Miletsky, Genevieve L. Smith

Download
Brand Failures By: Matt Haig

Business

. EPUB

Brand Failures
The Truth About the 100 Biggest Branding Mistakes of All Time

Matt Haig

Download
Brand Failures By: Matt Haig

Business

. PDF

Brand Failures
The Truth about the 100 Biggest Branding Mistakes of All Time

Matt Haig

Download
Branding and Sustainable Competitive Advantage By: Avinash Kapoor, Chinmaya Kulshrestha

Business

. PDF

Branding and Sustainable Competitive Advantage
Building Virtual Presence

Avinash Kapoor, Chinmaya Kulshrestha

Download
Breakthrough Branding By: Catherine Kaputa

Business

. EPUB

Breakthrough Branding
How smart entrepreneurs and intrapreneurs transform a small idea into a big brand

Catherine Kaputa

Download
How Cool Brands Stay Hot By: Joeri Van Den Bergh, Mattias Behrer, Gert (FRW) Kerkstoel

Business

. PDF

How Cool Brands Stay Hot
Branding to Generation Y

Joeri Van Den Bergh, Mattias Behrer, Gert (FRW) Kerkstoel

Download

© 2010 - 2015 | PDF Books International