A how-to guide for designing better user experiences. Demonstrates how to make complex things like remote controls, online banks, or mobile applications simpler. Provides clear, compelling examples with before and after illustrations. Prominent author who has served as president of the UK Usability Professionals' Association. In a complex world, products that are easy to use win favor with consumers. This is the first book on the topic of simplicity aimed specifically at interaction designers. It shows how to drill down and simplify user experiences when designing digital tools and applications. It begins by explaining why simplicity is attractive, explores the laws of simplicity, and presents proven strategies for achieving simplicity. Remove, hide, organize and displace become guidelines for designers, who learn simplicity by seeing before and after examples and case studies where the results speak for themselves.