Title

Author

 By: Philip Kotler, Gary Armstrong

Principles of Marketing
2nd Edition
Philip Kotler, Gary Armstrong

16.4MB

Format: PDF  |   Year: Pearson, 1999   |   Pages: 407   |   Business

'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.

Similar Books

Principles of Marketing By: Philip Kotler, Gary Armstrong

Business

DEAD

Principles of Marketing
14th Edition

Philip Kotler, Gary Armstrong

Download
Marketing Management By: Philip Kotler

Business

DEAD

Marketing Management
Philip Kotler

Download
Marketing Insights from A to Z By: Philip Kotler

Business

. PDF

Marketing Insights from A to Z
80 Concepts Every Manager Needs To Know

Philip Kotler

Download
Marketing 3.0 By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Business

. PDF

Marketing 3.0
From Products to Customers to the Human Spirit

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Download
B2B Brand Management By: Philip Kotler, Waldemar Pfoertsch, Ines Michi

Business

. PDF

B2B Brand Management
Philip Kotler, Waldemar Pfoertsch, Ines Michi

Download
International Marketing By: Philip R. Cateora, Mary C. Gilly

Business

. PDF

International Marketing
15th Edition

Philip R. Cateora, Mary C. Gilly

Download
Principles for Internet Marketing By: Jason I. Miletsky

Business

. PDF

Principles for Internet Marketing
New Tools and Methods for Web Developers, International Edition

Jason I. Miletsky

Download
Business, Marketing, and Management Principles for IT and Engineering By: Dimitris N. Chorafas

Business

. PDF

Business, Marketing, and Management Principles for IT and Engineering
Dimitris N. Chorafas

Download
Sun Tzu Strategies for Marketing By: Gerald A. Michaelson, Steven W. Michaelson

Business

. DJVU

Sun Tzu Strategies for Marketing
12 Essential Principles for Winning the War for Customers

Gerald A. Michaelson, Steven W. Michaelson

Download
Inside-Out Marketing By: Michael Dunmore

Business

. PDF

Inside-Out Marketing
How to Create an Internal Marketing Strategy

Michael Dunmore

Download

© 2010 - 2015 | PDF Books International