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Principles of Marketing, book, ebook, e-book, PDF, Adobe, download, free, library, online

Principles of Marketing
2nd Edition
Philip Kotler, Gary Armstrong

Business

Year | Pearson, 1999

File Type | PDF

File Size | 16.4MB

Pages | 407

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About This Book:

'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.

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